Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

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  • Poverty affects all of us … it attacks the very foundation of our society.
  • It erodes self-respect and personal dignity.
  • It is at the root of most violence.
  • It undermines our safety and destroys our stability.
  • It cripples our workforce, reducing our collective productivity.
  • It ensures that the majority of our people remain unemployable, because of lack of education.
  • It discourages foreign investment.
  • It destabilises the very foundations of business: the expansion of a robust consumer base.
  • Economically empowering and socially uplifting those less fortunate than ourselves is a strategic imperative that we, as South Africans, must engage in if we hope to sustain the measure of development and social stability we have achieved since 1994.

As South Africans, we are, each of us, confronted on a daily basis by human beings who need so much more than we are able to give: The pregnant young mother selling newspapers in the rain, the blind beggar assisted by a child who should be in school, the unemployed neighbour who has resorted to stealing, the old mother walking painfully slowly up the hill, carrying a grandchild whose mother had died of AIDS …

"These are our children.
We will all profit by,
or pay for,
whatever they become …"
— James Baldwin

Free ebook: From Poverty to Power

"You can do what I cannot do.
I can do what you cannot do.
Together we can do great things."

— Mother Teresa of Calcutta
ZA Difference Magazine: Bridging the divide
Q: What is ZA Difference?
A:

A magazine that hopes to tell the untold stories of our shared lives, inspire a vision of hope for what is possible for our rainbow nation and, in the process, create a new way for us to relate to, think and talk about each other … inspiring each of us to take responsibility for making South Africa into the kind of place we all want to live in. It examines the countless solutions and resources already available to address these problems and offers suggestions for positive action that each of us can take to become part of the solution.

Q: Who are we talking to?
A:

ZA Difference cuts across all social strata and lifestyle segmentations to address the diverse and unlikely audiences of Everyman and Everywoman from all races and all walks of life in South Africa. While we otherwise have little in common with each other, we all have a vested interest in the well-being of our country — if only because our own well-being is closely tied to it.

ZA Difference provides an advertising platform for CSI projects, aid organisations, NGOs and NPOs, community and faith based organisations involved in charity work, government agencies needing to communicate with their constituents, and for businesses with products and services that can alleviate the plight of poverty.

Q: Who will write it?
A:

ZA Difference is a vehicle for South Africa to share its collective existence. As such, we invite content, stories, commentary, ideas, photographs, illustrations and cartoons from society at large, while retaining the right to accept, reject, edit and combine submissions. In particular, we encourage contributions from marginalised people.

Q: Who will benefit?
A:

Apart from giving voice to marginalised people, ZA Difference will provide a means of generating a moderate monthly income through street sales of the magazine to between 1 000 and 2 000 currently unemployed South Africans.

It will provide exposure and a modest income to budding South African writers, photographers, cartoonists and artists.

It will create ten or more new professional, skilled or managerial jobs, a handful of sales and administrative jobs, and work for a driver.

It will stimulate the printing and distribution industries.

5% of net profit generated by ZA Difference will be invested in an endowment fund — earmarked for social-entrepreneurial projects. Should ZA Difference cease to exist, the capital amount will be donated to another worthy cause, as an endowment fund.

Most importantly, all of us will benefit from living in a world that is more just, more tolerant, more understanding … a world in which "all sit under their own vines and fig trees, and no one shall make them afraid." (Micah 4:4)

Q: Why such a magazine?
A:

Affluent South Africa has little or no idea of what life is really like on the other side of the railroad tracks / the highway / the industrial buffer.

The problems facing South Africa are so overwhelming that most affluent people either:

  • Blame the victims
  • Blame the government
  • Withdraw in anger and upset
  • Wash their hands of any responsibility
  • Build higher walls, more electric fences, add more guns, guards and tracking devices …
  • Close their hearts
  • Leave the country.

Many people would like to help make a difference, yet they never get beyond handing small change and left-over school sandwiches out of their car windows or being kind to their maids and gardeners. People simply don’t know what else to do.

There is a large and ever-growing community of international, national, regional and local organizations, as well as individuals, working on social development issues in South Africa.

In spite of all the focus on fixing South Africa’s problems and in spite of the vast sums of money thrown at it, the situation remains overwhelming and, in some instances, has deteriorated.

Many marginalized people do not know of the help, services, solutions and options available to them. This means that many projects are not used to maximum advantage.

Information is fragmented, mostly available on the web, and not easily accessible to marginalized audiences.

What is needed is a means of making information available on a regular basis that would address all of the above while maintaining a positive, nurturing, wholesome, constructive, compassionate and respectful outlook on South Africa.

Which is exactly what ZA Difference aims to do.

Would you like to be part of this exciting, new conversation?
Then we would like to hear from you!

We need writers, proofreaders, photographers, graphic designers, cartoonists, sales and marketing people, project managers, financial people and more ... and we need investors, advertisers, sponsors and advance subscribers.

Feel free to call us on 0860 92 0000 or complete the form below, and we’ll contact you.







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We respect your privacy and will never sell or share your information with anyone.

ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

Our mission is to gather, organize, coordinate and make available — periodically, consistently and to all South Africans — well-researched, well written, well-presented information that:

  • Reflects and fairly represents the diversity of South African society.
  • Brings to the surface the hidden contradictions inherent in life in South Africa.
  • Fights bigotry and ignorance by building bridges with information that leads to insight, understanding, empathy, acceptance and peace.
  • Stimulates dialogue between people from different walks of life … people who would not ordinarily engage with each other.
  • Raises awareness of the desperate, but mostly hidden reality faced by the majority of South Africa’s citizens … and the impact of this on our collective existence.
  • Gives voice to people who are otherwise voiceless and marginalized
  • Informs, educates and offers practical solutions to encourage those who are marginalized to take charge of their lives.
  • Addresses the full gamut of social and economic issues affecting South Africans.
  • Creates a forum that actively encourages all the people of South Africa to engage in constructive dialogue around critical issues and activities that contribute positively towards practical, long-term, sustainable solutions.
  • Makes consolidated, balanced information available about what needs to be done, about what is already being done, about opportunities for action as well as practical steps that can be taken by individuals, communities and businesses towards creating a safe, healthy, happy and compassionate society.
  • Inspires a society that confidently looks inward to help itself, by advocating self-determination, independence, self reliance, personal responsibility and sustainability.
  • Creates opportunities for income generation and employment, inspires entrepreneurship and promotes sustainable self-reliance.
  • Invites input, participation and content contributions from its readers and society at large.
  • Celebrates the achievements of people who transcend their circumstances.
  • Inspires hope.

Corporate Social Investment
Strategic Marketing and Communications for Change